Just today, USDA announced the recipients of their 2010 Farmers’ Market Promotion Program (FMPP) which awarded over $4 Million to Farmer’s Markets and Non-for-Profit organizations around the US. To view the complete list of winner click here. FMPP was created to help improve and expand domestic farmers markets, roadside stands, community-supported agriculture programs, agri-tourism activities, and other direct producer-to-consumer marketing opportunities.


Indiana had two recipients.

The Indiana Cooperative Development Center will be receiving $53,160 to 1) organize and establish an Indiana Direct-to-Consumer Market Association and 3 direct marketing retreats, 2) develop a logo, brochure, and marketing materials, and 3) conduct a young farmer training program.

Orange County HomeGrown, Paoli, IN, will be receiving $59, 862 to 1) expand customer base though promotion and use of EBT, 2) provide training and services to market vendors, 3) promote public awareness of nutritional value of locally grown produce in an 8-county region of Indiana, 4) build partnerships to ensure sustainability of 2 existing farmers markets, and 5) create a third market within an underserved community.

Congratulations to both of these organizations!

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